Lucette Nicoll, president John Nicoll, executive vice president

Founder of Nicoll Public Relations, Inc., Lucette has over 30 years of experience working in Public Relations, Marketing Communications, and Sales. She has represented and consulted for a number of national and international companies and associations, including Teledyne Acoustic Research, MB Quart, Petersen Publishing, IASCA (International Auto Sound Challenge Association), Onkyo Corporation, The B&W Group, and many others. As noted by a respected international CE journalist, "Lucette Nicoll is the best PR lady in the industry."

The driving force behind the company's phenomenal success, Lucette's intuitive sense and business savvy has helped lead the consistent growth of the firm. Her hands-on account management style has continuously built and strengthened the agency's industry relationships. With an eye toward the future, Lucette has surrounded herself with highly skilled individuals experienced in their respective fields.

John’s more than 30 years of marketing expertise include his early years in the electronics industry and his later work in the financial and industrial sectors. At Bose Corporation he worked as Technical Advisor to Sales & Marketing, and conducted dealer and sales rep training, trade show management, and product design. John was an integral participant in creating one of the first multimedia training presentations in the audio industry; other areas of his expertise include sales training, trade show management, multi-image presentations, press conferences, and corporate development

In addition to account supervision, he is responsible for account profitability, forecasting and new business development. His management, product and finance background are invaluable resources to the company and the clients we serve.

Sue Toscano, vice president Philip Ariza, creative director

A dynamic force within Nicoll PR, Sue has been an integral part of the growth of our agency for over 15 years. Her strong relationships with the media have garnered our clients extensive editorial coverage in media outlets throughout the world. Her wide variety of skills and creative insight has been instrumental in the planning and execution of a variety of consumer and trade-based campaigns.

Working in partnership with Nicoll PR clients, Sue is highly respected in the consumer electronics industry for her fresh approach that has helped position our clients as technology leaders in their respective fields.

Philip has been a design professional for more than 15 years. His company, oddworks, is an integrated marketing and design firm that has set the stylistic and artistic direction for an expanding client list in consumer electronics, beverages, and professional services.

Companies he has worked with in his career include: BrandStrat1; Evolution Fresh; Nicoll PR; Rainbow Fish; The Branded Bottle; and Sonance where he led the team that designed the brand identity for a private-label line of speakers for Best Buy, and iPort, makers of the first in-wall music system for the iPod®, where he worked with engineering and product development on the iPort’s ergonomic design and the creation of display, marketing, and sales materials.

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